I'm sitting in an airport about to board a flight from New York to Los Angeles so I'll keep this brief. This post contains thoughts I've been circling around since I arrived Monday, but the launch of the iPhone 4S and Steve Jobs' passing tie in neatly.
On Tuesday, for lunch, I went to a soul food restaurant in Harlem for fried chicken and waffle. (It was delicious!) Harlem has been gentrifying and the area I was in was a mix of new and old, of lower and middle-upper classes. One thing I noticed however was that nearly everyone had a smartphone, a mix of Androids, BlackBerries, and older iPhones. Something that had been a hallmark of the business class had trickled down, and, as many of my creative classmates will attest, having that amount of mobile computing power leads to change.
Many of the innovations (a capacitative touchscreen, a smooth Internet experience, apps) weren't by Jobs, but he did push a mandate of design along with the innovations. (Let's not forget the old days of clunky computers that never acknowledged that an actual person had to use them.) As Jobs pushed these devices, Apple early adopters bought them at whopping mark-ups, allowing the corporation the ability to present the next set of better devices at the same prices. (Yes, the costs of parts went down industry-wide, but I'll wager Apple's massive buying power plays a large role too.) This pushed down the prices for the field making the devices more accessible. Now, on a contract, people on a limited budget can eschew a computer they may not need and just depend on the phone in their hands. That's pretty powerful.
I also think about how the emphasis on design means greater accessibility for elderly people and children. We've seen the videos of infants using the iPad but people rarely see beyond the gee-whiz novelty. Let's not even look at the iPad as creativity tool (that $700 could go a long way for Play-doh and markers) and think of how it can help children communicate earlier, and also those with disabilities that, say, hinder typing. Not every child needs an iPad, but I can clearly see Jobs' influence in accessible design being a boon for children.
The benefits are even clearer for the elderly, who found computers too complicated. By streamlining and curating the experience, Apple devices helped bring seniors into the online experience, with all its potential social interactions and creative opportunities. I don't think Jobs was thinking of how older people would use the devices, but when the Western culture habitually dismisses and makes ineffective its elders, the iOS devices did the opposite. (I will note however that I once saw an Apple employee trying to sell a MacBook Pro on an elderly woman and I nearly kicked him. Lucky for him, she declined.)
I don't want to lionize Jobs: he was a ruthless businessman. I also still have mixed feelings in the near-religious loyalty Apple products instill in people. (When people thank Jobs for giving them a life, I assume they're also thanking, maybe, their parents.) However, this is a time to reflect and these are points I rarely see put out by the media, which often dismisses the segments I mention here.